Huntington Beach Brochure

Today's task was to redesign a four page brochure for advertising Huntington Beach. I have come up with two options based on different audiences and interests, but each would be successful in that they both are clean, easy to read, and incorporate a lot of images which has been found to be important in engaging an audience's attention.

Option 1: picture strips
This option is designed for a younger more hip audience that would be interested in visiting Huntington Beach to shop, surf, or play on the beach. The sand texture background serves to reflect this active attitude. The picture strips keep the images grounded and together and also establish a fun scrap booking nostalgic feel.

Option 2: sunset
This option is designed for a more mature audience but is still eye catching with complimentary colors that pop off of a dramatic a picturesque sunset background. The colors and fonts establish a high class feel that would encourage the audience to visit Huntington Beach for the upscale shopping, restaurants and night life or a relaxing vacation as opposed to the previous option that highlights beach activities. This design may be more timeless in a coffee table book fashion in that Huntington Beach may change over time but the sunset representing this location will not.