Friday, February 27, 2009

Youtube Marketing

Recently, I've been reading that Youtube is a great venue for Indirect SEM (Search Engine Marketing). When using Google, it's impossible to ignore the fact that on the first page provided for any give search, there is roughly a 90% chance that one of those top 10 results will be a relative Youtube video, and why not - Google owns Youtube.

With this in mind, I've decided to begin testing the waters with Youtube as a viable SEM tool. Now I'm not naive, I do realize that Youtube is in fact used by million for marketing purposes, but I'm specifically interested to see if and how well the Google Freshness Algorithm will rank new videos.

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