Mitsuishi wanted to create a Creative Graphic Design print ad to promote their new 2009 Galant to target a younger audience such as collge students such as myself. first i started to think of headlines that relate to students and college life. After that, i thought about the image that would go in the right direction along with the headline. After finding the right graphic, i came up with the body copy to go along with the headline, and the graphic. once i had everything in place, it was decided that the headline font could be edgier to make it pop. So i went to fontspace.com and found a cool font that matches up with the style of the car a feel that would set that tone for the ad. I also added a tear at the bottom to make room for the placement of the logo, tagline, and other important information. Overall, i am pretty pleased with the results of the ad, and would be a good piece for my book.
Article by Mike B,
Graphic Design Intern
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