Mazda Advertising

Here are some Billboards I worked on with Jay. The Creative Graphic Design advertisements are about the new 2009 Mazda Lineup. The target audience was the car racing drifting audience, ages 16-25. After researching I found out that my target market was more in the hip hop culture. So I wanted to relate to this culture with significant colors and fonts. My first idea I wanted to have a good looking girl on the side of a Mazda car with the driver inside the car. I wanted to give that idea that the girl was there to start the race, like in The Fast and Furious movies. And the tag line follows " Catch My Drift", kind of playing the double meaning catch me if you can, and also catch my idea. It's not really supporting illegal street racing, but the target audience understands that idea. Then it says 2009 models have arrived, playing that the model could be the car or the attractive girl. The second idea is about speed and drifting. It's simple, but less is more. Here are the ads.

~ Article and Art by "Ace",
Graphic Design Intern
EMG