Have you seen Kobe jump the Aston Martin? What about the pool of poisonous snakes? If not, check you tube. Nike has officially entered the world of viral marketing with Kobe Bryant, and their new shoe “Hyperdunks”. With the popularity of Youtube, and growing viral video marketing segment, it is no surprise the big boys, like Nike, are jumping in. The videos showcase Kobe Bryant (if you don’t know who he is you live under a rock and shouldn’t be reading this), Recent NBA MVP. Kobe is seen performing death defying stunts, even if they are fake. He also shows the camera his new shoe and repeats the name several times. It is a commercial. Just the same as you might see on TV, only it is for the internet. Just another example of how internet marketing and viewer controlled content if effecting advertisers. These videos caused quite a stir, even ending up on the 24 hour news networks. (Something tells me the Publicists had something to do with that)
Will they sell more shoes? I won’t be surprised if they do. The shoe is definitely getting noticed.
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