CBS Outdoor will launch a new website next month for businesses searching for billboards. It will contain "plug in" options for various small business owners who don't want to pay for design. Just plug in your contact info and have the same billboard as another funeral parlor in Kansas. CBS Outdoor never wanted it to be this easy. It was always very complicated, required a professional agency, and cost was based on some ridiculous matrix. Now that times are tough, they have decided to go a different direction. Sorry professional agencies….. CBS is going a different direction.
The end result……………..not only do we have to look at stupid billboards, now they will be designed in Word and lack all professionalism.
by Rob Kee
Commentary By Jay Brown:
That is a really wack idea… The entire fill in the blank w/ your company name and cookie cutter advertisements are played out and are definitely NOT the future and Mobile Billboards as an advertising medium have a much better performance rating. Obviously the economy is in shambles right now, but it isn’t the ad agency fees that are out of line, its companies like CBS and other outdoor billboard rental companies that have ridiculous rates. This is an open your eyes event that is happening across the board for all sorts of advertising agencies. Corporate media giants are trying to push the creative minds out of the loop. The best part about it… These hungry acts of lame corporate narrow minded ideas is exactly what will end there market share of outdoor media.
DON’T BITE THE MOUTH THAT FEEDS YOU CBS….or you might get bit back!
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