Brand Ambassadors

What exactly is a brand ambassador and why are they so damn important to companies these days? Brand ambassadors are organized guerrilla marketing teams.

Nearly all companies and corporations have their fair divide of directors, presidents, CEO's and VP's of marketing and so on…. When it comes down to it, the guys that symbolize you outside of the stuffy little cubicle mazes can be very affective to your bottom line. It's the brand ambassadors that get their hands dirty and get the job done.

I'm talking about on a street level, for the "in-your-face times", it's the brand ambassadors (also known as street teams) who will generate your buzz marketing and get the word out about your products and image.

They're typically dependable for mobile marketing and stirring up buzz around your brand. This includes everything from hand to hand flyer distributions, setting up on street corners or within large crowds handing out propaganda or collateral about new products, to even orchestrating a word of mouth movement surrounding a new brand, and so on. It's very important to include the grass roots street level type of marketing within your budgets.